Add Yahoo as a preferred source to see more of our stories on Google. TikTok is constantly inventing new aesthetics—and recently, the “downtown girl” vibe has been all the rage. The downtown girl ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

Hailey Bieber recently dropped her fall makeup routine, walking her fans through exactly what they would need to achieve the cinnamon girl look she has been sporting. While the routine isn’t short by ...

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For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...

Credit: Mashable Composite / Amy Sussman/Getty Images, Han Myung-Gu/Getty Images, Paul Morigi/Getty Images, Trae Patton/NBC/NBCU Photo Bank via Getty Images Beauty trends on TikTok are a revolving ...