September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...
Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...
“63 % of Indian men would want to shave more often than they do now and one of the prime deterrent is that they find it a very time consuming activity.” – says the recently unveiled Urban India’s ...
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