Scrolling through social media over the last few years, you'd think a dip in ice-cold water was the route to wellness. With premium brands making waves and celebrities from Holly Willoughby to Lady ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

If you've spent even a little time on social media in recent years, you've no doubt come across a swath of "wellness" content. Subscribe to our newsletter for the latest sci-tech news updates. From ...