America's interstate migration hit a 10-year low in 2024, but Gen Z defied this trend to become the nation's most mobile generation, overtaking millennials for the first time on record. According to a ...

Gen Z has a turnover problem. But they also have an unsuspected talent that can change the trajectory of their professional ...

Gen Z’s delayed homeownership is disrupting housing-driven retail, pushing brands to rethink growth and product strategies.

In the summer of 2024, Squarespace’s chief marketing officer, Kinjil Mathur, attracted criticism when she told Gen Z job seekers that they, like her, should be “willing to do anything” to land their ...

Something decisive happened during the 2024 holiday shopping season, and the financial world took notice. A J.D. Power consumer survey found that members of Gen Z were more apt to use buy now, pay ...

Two viral trends reveal a generation that's mastered personal branding — but risks tuning out the workplace fundamentals that ...

Donald Trump made major inroads with young people in 2024, with 47% of voters under 30 casting their ballot for him. But, recent polls show his approval rating with Gen Z has fallen by 42 points since ...

A growing number of Gen Z adults say they already feel like they're in a midlife crisis, and it has less to do with age and ...

Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. For those hoping that Gen Z would usher ...

Today, baby boomers enjoy the highest distribution of wealth in the U.S. at $88 trillion. It’s a common refrain that boomers have had an easier time building wealth than any generation after them.

At a time when America is wrestling with declining church attendance, a surprising reversal has pastors and researchers talking about the possibility of a new revival. Gen Z has been known as the ...