A new generation is emerging, known as Gen Alpha. If you haven't heard of them yet, Gen Alpha represents the youngest cohort of children growing up today. And as the newest generation, we're still ...

Gen Xers don’t have the most glamorous reputation, and they certainly don’t get the same amount of attention as Boomers and Millennials—but they also just don’t care, which is pretty freakin’ cool. Of ...

As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

It is true that generations are groups of people born around the same time, often over about 20 years, who "experienced a common formative environment and tend to react to the world in patterned ...

Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more ...