It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

“What is 67?” actress Brenna D'Amico asked her 2.4 million Instagram followers on Thursday, Nov. 13. “What are these Italian brain-rot words that I can't even pronounce? Am I old? What am I not ...

Forget Pokemon cards, say adios to Yu-Gi-Oh! and move over Magic: The Gathering - there's a new trading card game that Gen Alpha is absolutely obsessed with. And it's the Italian Brainrot Trading Card ...

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

When my son’s football team ended with a score of 6-7 a few weeks ago, I knew we would be hearing it on repeat for days. As a mom of four, including three middle-school-aged kids (and a second grader ...

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...