Tseng, Shih-Lun "Allen"; Sun, Heshan; Santhanam, Radhika; Lu, Shuya; Thatcher, Jason B. Rethinking Gamification Failure: A Model and Investigation of Gamified System ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

SaaS technology company Fast Track has launched Tournaments, a new feature in its AI-driven gamification platform, Rewards, ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world ...

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

For students with special needs, learning can often resemble a trek through dense woods along a narrow, rigid path–one that leaves little to no room for individual exploration. But the educational ...