But now, in its 17th year, the IAB’s NewFronts have earned top billing. According to CEO David Cohen: “We’re not the side ...

EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced new reporting and automatic optimization features that ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...

In a bid to become an ‘industry-first’ platform that specialises only in performance outcomes at scale beyond search and social, Taboola has launched Realize. Realize taps into Taboola’s unique data, ...

Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center. Google Ads’ Demand Gen campaigns – once thought of as mid-funnel ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel becomes more measurable. “Everything has become performance,” said ...

In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

In the overly saturated market of Direct-to-Consumer (D2C) brands, building a sophisticated growth engine that is scalable and profitable needs more than overused marketing tactics and brand ...