A worker at a Pepsi or Frooti plant has contaminated those beverage products by injecting HIV-infected blood into them. A warning about HIV-contaminated Pepsi products began spreading on the Internet ...
Parle Agro has got on board Shahrukh Khan to be the face of Frooti. A new television campaign has been created by Creativeland Asia for the mango drink brand. It is expected to air this week. The film ...
Frooti's new logo resembles the stenciled stamp of approval one typically sees on mango crates. "It is our stamp of authority on mangoes," says Nadia Chauhan, joint managing director and chief ...
New Delhi: A decade after Parle Agro’s Frooti lost its position as the second largest selling mango drink in India to Pepsico’s Slice, Frooti has reclaimed the position beating its multinational rival ...
In a major push ahead of the critical summer season, Parle Agro has launched an aggressive marketing campaign that will look at repositioning its mango drink Frooti as a more contemporary youthful ...
The campaign begins with Shah Rukh Khan climbing steps to push open a mysterious grey door marked ‘Life’. Inside, grey-clad office-drone types chant, “Chase the mango, choos the mango.” Khan closes ...
To rejuvenate its flagship Frooti, Parle Agro is revamping its brand identity, pack design and marketing strategy to woo the young. It has roped in design consultancy Pentagram for the job. Besides, ...
Frooti and Appy Fizz Success Story: Frooti and Appy Fizz have become household names in India. It’s hard to find someone who hasn’t enjoyed these refreshing drinks. But have you ever wondered who’s ...
Mango Frooti is one of the most beloved mango-based beverages in India. It is loved for its sweet and fruity flavour and enjoyed during the summer months. Read Time: 2 min Mango Frooti is one of the ...
Beverage company Parle Agro has launched its new #LiveTheFrootiLife summer campaign for 2021. This year, the campaign will unleash the fantastical world of Frooti with two characters ‘scientist’ and ...
Parle Agro has earmarked spends of Rs 70 crore on a pan-India marketing drive to unveil Frooti's new logo, packaging design and a fresh summer campaign Click on the image to watch the TVC. Frooti, the ...
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