Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...

Ford is renaming its performance division in a bid to strengthen the link between its motorsports programs and road-going vehicles. The former Ford Performance division will now operate under the ...

Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...

“This is not a marketing exercise,” general manager Will Ford says. Ford Performance is being rebranded as Ford Racing as the Blue Oval aims to emphasize the connection between its many racing ...

Wake up everyone, Ford Performance is dead. Long live Ford Racing! That's it, a rebrand, everything else remains the same. Mark Rushbrook retains his title as global director of Ford Racing, and Henry ...

Ford’s motorsport division is getting a new-old name—the Blue Oval confirmed that Ford Performance will be rebranded as Ford Racing. Ford Performance has been rebranded as Ford Racing, unifying ...

Since its inception, Ford Motor Co. has been fueled by racing. Henry Ford won the 1901 Sweepstakes race to secure investors for his fledgling company. Ford v Ferrari at the 1966 24 Hours of Le Mans ...

Ford Racing will be a profit-driving unit that spans racing programs, road cars, experiences and merchandise. This strategic shift creates a direct pipeline from track to street. Ford Motor Co.'s ...