We are all rabid for a new, sixth-generation Ford Bronco. Rumor has it Ford is planning to build one by 2020. The automaker has been trolling Bronco fans for awhile now with teasers and winking hints.

The Ford Bronco is one of the most distinctive and iconic SUVs on the road today, perhaps surpassed only by the Wrangler in its ubiquity on American roads. This is a truck with historical provenance ...

The word bronco conjures up images of rugged resilience, a cowboy picking his way through difficult terrain on a trusty steed. Ford began producing the Bronco smack dab in the middle of a decade ...

During the 1970s, my age ranged from two to 12 years old. The car in our driveway? A burnt-orange Ford Gran Torino Country Squire with fake wood paneling. The music playing in our house? Shaun Cassidy ...

UPDATE: As of Thursday morning, the Bronco configurator now reflects this round of price increases. Previous story appears below. New car prices are high, and dealers are still marking some up even ...