This is the first in a series of monthly articles where we will look at best exit deals for a ..... Fresh out of sealing the biggest private equity deal in the fast-moving consumer goods space, Vini ...

Vini Cosmetics Pvt Ltd, the maker of top-selling deodorant brand Fogg, is looking to acquire companies in Africa and South America and triple the number of its export markets to ramp up its overseas ...

India's largest-selling deo brand is constantly reinventing itself, says Sohini Das. IMAGE: Fogg's initial advertisements of 'No Gas, Only Perfume' were about how the deo's fragrance lingered on the ...

Mumbai: India-focused investment fund WestBridge Capital is in advanced talks with Vini Cosmetics, the maker of Fogg deodorant, to pump in Rs 900 crore, valuing the Ahmedabad-based company at about Rs ...

In the entrepreneurial circles in which he moves, Darshan Patel, the founder of the Gujarat-based Vini Cosmetics, has a well-earned reputation for sniffing out branding success from miles off. It’s a ...

exchange4media.com and Strategy Group, the Analytical Arm of TAM Media Research, jointly bring you a weekly column 'S-Group Insights' on Advertising Trends of different Product Categories. This column ...

A television commercial for Fogg deodorant by The Womb, an advertising agency set up by former Ogilvy & Mather executives earlier this year, topped the ad reach index in the Mint-Ipsos-TVAdIndx survey ...

Kolkata: ITC Ltd has smelt its first major success in the personal care business by becoming the second largest player in the deodorant space in a year of its foray overtaking deep-entrenched rival ...

Sequoia Capital, the largest investor in Vini Cosmetics, said the maker of Fogg deodorants crossed Rs 500 crore in turnover in FY15, a 10-fold increase since the company started four years ago, and is ...