On December 17, 2025, Nike sold its digital products subsidiary RTFKT, accentuating a strategic emphasis on its core sports ...

Nike just did it. Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT.

The Beaverton, Oregon-based athletic-wear company had acquired RTFKT (pronounced "artifact") in 2021 during the height of the ...

Nike’s reported exit from RTFKT caps a high-profile Web3 experiment as falling NFT volumes, lawsuits, and shifting brand ...

Nike has reportedly sold its digital products unit RTFKT as it moves back toward core sports products during the ongoing NFT market drop.

Nike, once a non-fungible token market investor, has sold its digital asset incubation studio “RTFKT” to an undisclosed buyer ...

Nike reportedly sold its digital products subsidiary RTFKT in December, following up on its plan to “wind up” its NFT department by the end of January. The athletic wear giant had previously announced ...

Nike has quietly sold RTFKT, the digital collectibles studio it acquired during the peak of the NFT boom, according to a report by The Oregonian. The ...