The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it. The additions of Humann logos on ...

It was an exercise in corporate branding that wouldn’t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary. In a full room of reporters, boosters and executives, ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after Athletic Director Chris Del Conte said he wasn't considering it. The addition of Humann logos on ...

The NCAA now permits on-field corporate logos, a practice many SEC schools have adopted to generate new revenue. The University of Georgia plans to add sponsor logos to its football field in the ...