As I walked into the LUUM headquarters in Oakland, CA, I was . . . a little nervous. As an editor who loves all things beauty, I volunteered to test out the the latest innovation in cosmetic ...

Lash care tips every beauty lover needs From nourishing mascaras to professional lash lifts, the beauty world offers endless ...

It made our tester's lashes so long, they're "curling." ...

Now without sounding like a brag, I receive a lot of compliments on my lashes – and while, yes, I have been blessed with naturally good flutters, I can hand-on-heart say they completely transformed ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Women have been known to go to great lengths for beauty. The latest trend: eyelash extensions. For a modest price, women can get movie-star quality lashes that last for months. Some women are even ...

True Beauty Lashes, creator of LashLOVR™, the first AI-powered lash recommendation solution using computer vision to match customers with lashes based on their unique eye shape, announced today that ...

When it comes to beauty treatments, Angie Hilem is up for anything. She’s had the top layers of the skin on her face scraped away via a dermaplaning treatment to smooth over acne scars. She’s tried ...

The final falsie in Huda Beauty’s lash collaboration collection finally dropped yesterday with fashion and beauty editor, correspondent, and influencer Kahlana Barfield Brown as the inspiraton.