As I walked into the LUUM headquarters in Oakland, CA, I was . . . a little nervous. As an editor who loves all things beauty, I volunteered to test out the the latest innovation in cosmetic ...

Here's what the experts ...

Women have been known to go to great lengths for beauty. The latest trend: eyelash extensions. For a modest price, women can get movie-star quality lashes that last for months. Some women are even ...

The KISS Falscara Lash Kit is getting tons of social media hype. After trying it myself, I know why it's so popular.

Local Husband-and-Wife Team Expand Their Beauty Portfolio with Second Head to Toe Brands Concept VENTURA, Calif., April 21, 2026 /PRNewswire/ -- With the beauty industry projected to surpass $100B in ...

Artificial intelligence is making its way into esthetics with a new application in eyelash extensions. A Bay Area-based company called Luum has released an AI-powered eyelash extension machine, ...

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Now without sounding like a brag, I receive a lot of compliments on my lashes – and while, yes, I have been blessed with naturally good flutters, I can hand-on-heart say they completely transformed ...

When it comes to beauty treatments, Angie Hilem is up for anything. She’s had the top layers of the skin on her face scraped away via a dermaplaning treatment to smooth over acne scars. She’s tried ...

The final falsie in Huda Beauty’s lash collaboration collection finally dropped yesterday with fashion and beauty editor, correspondent, and influencer Kahlana Barfield Brown as the inspiraton.