Are you measuring what matters in your PPC account? Here's how to avoid wasted spend and incorrect data so you can make the most of your media budget. As paid search marketers, we have something of a ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...