Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...