Opinions expressed by Entrepreneur contributors are their own. There’s no arguing with the fact that the Internet has made it possible to reach a wider audience than ever before. But just because you ...

Buyer personas are fictitious profiles or representations of an ideal customer. By developing a clear understanding of these personas, businesses can create targeted marketing campaigns tailored to ...

Have you made your buyer personas yet? A couple of weeks ago, the Grammar Chic blog offered some quick tips on creating buyer personas—explaining that buyer personas are essentially “summaries of the ...

If your marketing team spent months researching and interviewing current customers to develop buyer personas, I have one question for you: Does your sales team even know they exist? No matter what ...

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

Want to reach the right people with the right message at the right time? Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who ...

Identifying the ideal customer or target buyer is a key component of marketing. And there's been a lot of buzz around developing "buyer personas" or "customer avatars" in that effort. However, buyer ...

(This is part two of a three part series on the use of Buyer Persona Stories™, Buyer Persona Scenarios™, and Buyer Persona Story Mapping™ to drive effective content marketing strategy.) Understanding ...

At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Are your buyer personas drowning in details?

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...