Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial ...

Video advertising is poised to become the dominant format in the programmatic digital display marketplace this year, according to new estimates released by eMarketer. "This year, video will account ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

(MENAFN- EIN Presswire) EINPresswire/ -- Allied Market Research published a new report, titled,“Driving with 35.8% CAGR | Programmatic Display Advertising Market Reach USD 9473.3 Billion by 2031.” The ...