Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

With the year-end fast approaching, many organizations are diligently wrapping up their strategic planning for the upcoming year. While crafting a robust strategy is commendable, Harvard Business ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...