We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation. We’ll take a look at how customer segments ...

Everything you need to know about personas, segmentation and fueling customer insights with data. Many brands use personas and persona-inspired segments in conjunction with analytics to uncover trends ...

In the customer experience world, there is increasing dialogue about the importance and utilisation of customer personas. For anyone who has not yet encountered them, you may be forgiven for initially ...

The age of market fragmentation and the increasing need for precision marketing are dramatically changing the way retailers are combining qualitative and quantitative methodologies. By developing deep ...

Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing web sites. This ongoing effort can be achieved by creating segments in their ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. Wiland™, the leading provider of data-driven marketing intelligence, ...

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Timothy Carter is the CRO of SEO.co helping businesses from startups to Fortune 1000 companies rank with strategic digital marketing plans. One of the most important keys to marketing success is ...