WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global was named in the Leader category in the Omdia Universe for Customer Data Platforms 2025 report. Omdia, a leading research and analyst group in the ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Effective segmentation begins with comprehensive data collection. Implement multi-channel tracking mechanisms including website analytics, purchase records, CRM inputs, and email engagement metrics.
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