The Trade Desk has become the first demand-side platform partner for DramaBox, a vertical short drama platform. This ...

Mobile in-app purchase spend reached about $167bn in 2025. Short drama IAP grew from approx. $178m in Q1 2024 to around $700m in Q1 2025. The format depends on tight loops - the cliffhanger isn’t a ...

Unlocking New Open Internet Content Environments for Global Advertisers HONG KONG, /PRNewswire/ -- The Trade Desk (Nasdaq: TTD), a global leader in advertising technology, today announced that it has ...

In the short drama category, 30 dramas and 42 actors and creators received 16 different honors, with dramas including "First Marriage" and "Blind Woman" receiving outstanding short drama, "Original ...

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up ByteDance has launched its first overseas micro ...

The titles are provocative and extremely clickable: “Found a Homeless Billionaire Husband for Christmas.” “I Became My CEO’s Darkest Secret.” “How to Tame a Silver Fox.” The videos are equally soapy, ...