Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

36th Annual State of Logistics Report: Navigating uncertainty amid rising costs and global disruptions The 36th Annual State of Logistics (SoL) Report highlights a logistics market tested by economic ...

According to a 2023 study by Insider Intelligence, 51% of baby boomers prefer to shop in-store as opposed to Gen Z, 38% of whom prefer to shop via digital platforms. TikTok is driving social commerce ...

33rd Annual Study of Logistics and Transportation Trends: Puzzling path forward Logistics professionals navigating their path forward face challenging market conditions, an evolving regulatory ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a distribution ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...