Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Actually, we didn’t say it. Bill Haefeli, in a way, did, in this recent cartoon, which caused one of our vigilant readers to take us to task thusly: I was surprised ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

A robot mounts a windshield on a Mercedes Benz A Class on the assembly line at the Daimler AG factory in Rastatt, southwestern Germany, on February 4, 2019. THOMAS KIENZLE/AFP/Getty Images I have to ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

Techniques for predicting future trends and identifying behaviors are based upon analyzing data and extracting information. Using descriptive analytics, you can turn data into insights that can be ...