Marketers today benefit from a wide range of data available to them literally at their fingertips. Theoretically, that data should provide them with insights to help improve their marketing efforts ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

LEHI, Utah, Nov. 20, 2024 (GLOBE NEWSWIRE) -- Claravine, The Data Standards Company, today announced a new partnership with Slalom, the global business and technology consulting company. The companies ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

In marketing, the convergence of data science and artificial intelligence is not just a trend; it's a revolution. This powerful synergy transforms how businesses predict market trends, understand ...

Whether you're in the conceptualization or execution phase of game development, deciding on the elements needed to become successful in a saturated market is challenging. Even with large sets of data ...

This article was written by Rokhsana Saddighzadeh, Global Product Manager for Sustainable Finance Regulation at Bloomberg, Brad Foster, Global Head of Enterprise Content at Bloomberg, and Greg Van ...