Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that ...
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Data clean rooms: What you need to know
The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...
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