When gathering customer feedback, asking misguided or poorly formulated questions can have serious negative repercussions. Today’s top companies rely heavily on human insight to guide their strategies ...

AI chatbots are growing in popularity and capabilities. What potential do they have to improve customer experience (CX) by answering questions and holding conversations? Whatcha got, ChatGPT? We ...

The best businesses understand their customers inside out. They know their likes, dislikes, hopes and dreams. They know why they buy and why they say no. If you don't have this information, you’re at ...

Customer feedback is one of the quickest and most efficient ways to improve your business. After all, who would know better than your customers what you do well and what could use improvement? The ...

As a business, feedback from customers and clients is incredibly valuable. There’s no better way to find out what works and what doesn’t than to go directly to the source. However, there are right and ...

Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here’s a 10-point consultation that will help you do exactly that through improved customer survey ...