In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Aligning customer experience efforts with the associated business value can be a significant challenge. In IDC’s recent Future of Customer Experience Survey, they highlight some of the key areas of ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Digital customer experience software providers reported significant growth in their third-party application ecosystems in 2020. Where is that growth happening? Digital customer experience software ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

In the CMSWire's State of Digital Customer Experience (DCX) 2025 report, customer experience teams reveal both their enthusiasm for generative AI and their real-world struggles to operationalize ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here A little more than eight years ago, Segment almost died an early death when it seemed to be out of money and ...

HCLSoftware is a global leader in software innovation, dedicated to powering the Digital+ Economy. We develop, market, sell, and support transformative solutions across business and industry, ...