If you’re not tracking customer behavior on your websites & apps, you’re missing crucial signals. Digital experience analytics generates those insights for you. Consumers continue to flock to websites ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.