What Is Customer Acquisition Cost (CAC)? While customer acquisition is the process of converting a potential buyer into an actual customer, customer acquisition cost (CAC) means the expenses that ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

With inflationary pressures putting the squeeze on every consumer dollar spent, brands face tougher competition for each and every sale This makes customer acquisition a huge challenge and priority ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...

Base AI, a leading customer-led growth platform, today announced it has acquired EverAfter AI, a pioneer in customer-facing ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. Developing ...

As gamification in advertising is on the rise, Ellie Hanson, marketing manager at Rawnet, questions how brands can make the most of this space and invest wisely in tech to stay competent. It’s no ...

Dealership success increasingly depends on combining strategic vehicle acquisition, transparent pricing, and effective ...

C3.ai's management spends a large portion of its revenue on customer acquisition, which is concerning. At last count, every dollar of its revenue was spent on SG&A expenses. As the company switched to ...