SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

Shaved door handles have been a popular modification on customs almost as long as customs have been popular. Removing the outer handles always adds a lot of impact, even on a mild custom. The ...

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Two is the magic number for one local rod manufacturer. "We really want something that has that high end feel (and) that high end performance. (A fly rod) that’s not going to break your bank," said DJ ...