Navigating the open Internet is becoming increasingly challenging for brands as traditional targeting methods dwindle and spending on less-effective Made-for-Advertising (MFA) sites increases. There ...

What triggered the sell-side curation craze? Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that ...

A key selling point for agencies used to be their expertise in buying the right media for their clients at the best price. Now that function has been largely commoditized through programmatic trading, ...

The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For ...

PASADENA, Calif.--(BUSINESS WIRE)--As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase ...

Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale NEW YORK, Nov. 4, 2024 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media ...

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic ...

Onetag, a programmatic advertising platform, has launched a media curation capability with an AI co-pilot feature for use by DSPs and curation partners. The new Smart Curation platform is designed to ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...

Despite concerns about the open auction's transparency and efficiency, advanced programmatic technology and AI can enhance the quality and relevance of ad placements. Curation enables the aggregation ...