Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

“CTR Non Manipulation was built to separate real engagement from manufactured activity,” said Chris Maddaloni, founder of Get ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

It’s a discipline that’s been around for a while, yet many people still aren’t clear on how performance marketing really works. Do you know your CTR from your PPC? In a fast-moving discipline full of ...

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...