Cross-Selling in Big Law Is Challenging, but Marketing Leaders Can Help Marketing leaders at Quinn Emanuel, Akin, Barnes & Thornburg and Boies Schiller offered tips on cross-selling and how they ...
Jack Killion, co-founder of Bluestone+Killion and managing partner of Eagle Rock Diversified Fund, writes: Changing a firm's culture is critically important to future successful growth. Get everyone ...
Congratulations; you’ve made a sale! But in reality, the battle has just begun. What comes after you’ve made that sale? Hopefully, more sales. That’s where upselling and cross-selling come into play.