The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

NEW YORK - Mint chocolate toothpaste? Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called "Be" that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla ...

This week, the media worked itself into a lather—as it is wont to do—over news that Crest will be releasing a chocolate-flavored toothpaste in early February. Mint Chocolate Trek will be one of three ...

Can you fight cavities with chocolate? Apparently, now you can. In a bid to provide consumers with a new and unexpected teeth-brushing experience on top of standard oral hygiene, Crest has come up ...