If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech ...

Consider the question: Who is your customer? Simple in theory, but harder in practice as organizations continue to build their customer personas in siloes. It's hard for marketing leaders to admit ...

It’s essential B2B marketers understand their audience in order to create marketing campaigns that cut through the noise and ultimately drive sales. Joseph Livingstone, head of content at Axonn Media, ...

Most conversations around personas happen with the marketing or product teams. These groups use personas to define typical customers by their demographics, likes, values, backgrounds, goals, ...

Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Whether you’re an established business or a startup, effective lead generation is the key to shaping a business that will stand the test of time. The secret to lead generation is knowing what your ...