Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

Opinions expressed by Entrepreneur contributors are their own. You only have one value proposition and you want it to stick in your customers‘ minds. BMW is the “ultimate driving machine.” Apple ...

When you are creating your media message, make sure to brainstorm for every possible idea. Write down every possible point you could say on a subject. During this process, it is essential that you ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

Opinions expressed by Entrepreneur contributors are their own. If you’ve spent any time researching marketing messages, you already know that there is an overwhelming amount of information at your ...