The explosion of connected TV advertising over the past few years kickstarted a mad rush for user data and programmatic partnerships for better video ad measurement. This surge ultimately landed ...

Since search engines started sending traffic to websites, the balanced relationship has always served both parties. Publishers allowed search engines to crawl and index and in return search engines ...

In June, the IAB Tech Lab proposed a new initiative to create guardrails around how AI bots are permitted to access content, with an emphasis on publisher monetization. It’s hoping that its new ...

Kaustubh Phatak is a seasoned product leader at AWS, driving strategy, execution, and GTM for cloud services serving global enterprises. Last month, I sat in a conference room with the CTO of a major ...

Dan O'Keeffe is the CEO and President of O'Keeffe PR, in addition to being the CMO and cofounder of Content Credits. When artificial intelligence (AI) content generators began to emerge several years ...

Image: Adobe Stock, Spotlights illuminate empty stage blue background. But while the company presents inclusion in its search as an opportunity to “reach a broader audience,” a Tow Center analysis ...

In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is ...

Microsoft is going to pay publishers for content that will appear in Copilot Daily, a new feature of its Copilot AI-powered, cross-platform assistant. Copilot Daily, announced on Tuesday alongside ...

Major publishing houses call for increased legal protections against artificial intelligence systems that use their content without permission or compensation. This growing concern comes as AI ...

The widespread use of AI is reshaping how authorship is understood. When machines can generate fluent text, the value of ...