Due to the complexity of the B2B marketing sales cycle, and the potential for an average of 18 touches required before a customer conversion takes place, it’s important for marketers to keep up on the ...
White papers, those relics from another age, are back. Last year, the number of uploads by marketers grew by 20.3%, outpacing the growth of all other B2B content formats, according to the State of ...
Does content drive B2B purchase decisions? Looking at the data in NetLine’s (a lead gen company) 2023 State of B2B Content Consumption and Demand Report, the answer is yes. The report, gleaned from 38 ...
Korean content commands a 40 percent share of SVOD viewership in Asia's most important growth markets, not including China and India. By Patrick Brzeski Asia Bureau Chief Film and TV content ...
Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than ...
Content consumption in the B2B space has accelerated rapidly over the past two years. Consider this statistic: According to NetLine Corporation’s 2022 State of B2B Content Consumption and Demand ...
This is according to recently released December 2023 Broadcast Research Council of South Africa (BRC) data, and the National Association of Broadcasting (NAB) State of the Broadcasting Industry Report ...
Consumption of South Korean content now outstrips time watching U.S.-made content on streaming platforms in three key market in South East Asia. Across that region it now accounts for more than a ...
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