In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...