Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

A main reason companies use both SWOT and PESTLE is because these tools offer broad and effective analyses of key areas of a strategic plan. SWOT is an acronym that stands for strengths, weaknesses, ...

Sergej is the CEO of Amasty, one of the leading Magento extension vendors building their products and services around customers' needs. I first became familiar with the SWOT analysis about 15 years ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...