Giorgia Lupi, who specializes in data visualization, joins Pentagram’s New York office as its first partner in seven years. Here’s what she plans to do. Alexandria Ocasio-Cortez waged a wholly ...

The company’s refreshed “Signature” logo is inspired by the act of prescribing, symbolising the trust placed in healthcare ...

Broad makeover of the confectionery leader’s corporate branding includes a new global visual identity that supports its global growth vision HERSHEY, Pa.--(BUSINESS WIRE)--One hundred twenty years ago ...

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Popeyes ditches its goofy branding for a buttoned-up new look How Popeyes' chicken sandwich, a Twitter feud, and a global expansion led to a new brand identity.