People who use willpower to overcome temptations and achieve their goals are perceived as more trustworthy than those who use strategies that involve external incentives or deterrents -- such as swear ...
Pisano, Gary P. "Commitment, Capabilities, and Strategy: A Personal Essay in Honor of Pankaj Ghemawat." Special Issue on Strategy Through a Ghemawat Lens: Honoring and Building on the Contributions of ...
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