A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

Hydrogen peroxide can whiten teeth by removing stains and substances that make them look yellow. However, if not used correctly, it can damage teeth. Jump to Key Takeaways. Teeth can become stained or ...

From sensitive teeth to bad breath, these are the toothpastes that cover it all.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Nowadays there are plenty of products to help you get whiter teeth, including teeth whitening kits, ...

“Hydrogen peroxide and carbamide peroxide are typically the two main whitening ingredients found in toothpaste,” cosmetic dentist Rich Lipari tells Bazaar. “Many whitening toothpastes in particular ...

Using hydrogen peroxide in a rinse or a paste may help whiten your teeth. But a high concentration or long-term use may cause damage to your teeth. Hydrogen peroxide is a chemical compound sold in ...

Want whiter teeth? See dentist-approved whitening toothpastes and tips for a brighter smile. Understand what really works for stain removal. So this is where whitening toothpaste comes into play. They ...