Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
The Coca-Cola Company has appointed Phuong Nham as its regional marketing director for ASEAN and South Pacific. He confirmed ...
Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.
Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy ...
Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue ...
Soft drinks have long been held as the worst of the worst in the fight against obesity. So much so that New York Mayor Michael Bloomberg banned the sale of soft drinks over 16 ounces within city ...
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...
NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...
In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...
Circa-1880s bottle for Pemberton's French Wine Coca, a forerunner to Coca-Cola, served up a $31,980 top bid, while circa-1920s Pepsi-Cola fountain syrup jug went 4x estimate at $27,060 DENVER, Pa., ...
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