Amperity, the leading AI-powered Customer Data Cloud, today introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

AI tools powered by high-quality data are transforming CRM into a revenue-driving engine. When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant ...

In an era where speed defines success, agility has become a differentiator for businesses that want to succeed. Artificial intelligence (AI) emerges as a transformative force, empowering businesses to ...

People are showing businesses what kinds of AI-powered customer experiences (CX) work well, and which don’t. If business leaders took a cursory look at some headlines in recent days, they might ...

So much has changed in marketing since Professor Philip Kotler wrote Marketing Management, the most widely used marketing textbook in the world. I had the pleasure over the years to speak at ...

Through his data-driven approach, Samuel delivered $2 million in incremental annual revenue — a remarkable 15% boost to the ...