In general, if you buy a beverage for the bottle, you’re doing it wrong. Water in particular has been subject to strange marketing full of streamlined, sleek bottles that look as though they came from ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Research chemists have devised an elegant process which simply and cheaply covers small particles of polymer with a layer of silica-based nanoparticles. The final result provides a highly versatile ...

TikTok’s rise as the fastest-growing social media platform is showing no signs of slowing down as the short-form video platform continues to surpass Instagram and Facebook for downloads on the Google ...

Aesthetics can make or break your brand. Good packaging means positive customer experiences. We’ve discovered five companies that incorporate clever and tasteful packaging for their products. “Our ...

Food packaging is often overlooked, yet it plays a central role in everyday eating habits. From how long food stays fresh to ...

Concept designs in general tend to be wishful-thinking affairs, but we can’t help but wish that this smart packaging design by Sverre Wiik Øberg uses the iPod’s own packaging as a charger. The box ...