It's still only early November, but Christmas adverts are already coming thick and fast. While they feature the usual sprinkle of festive cheer, experts say this year’s ads have also been tapping into ...

“Dear Santa, My name is Isabel, and I was born on Christmas Day.” The words, spoken by a young girl with sleigh bells ringing, are heard as viewers see a hospital appear through a break in the clouds ...

It's no secret that we're not fans of the 2025 Coca-Cola advert. The fizzy drink pedlar has churned out an AI-generated slop-fest for the ages, one that featured a differently shaped Coke lorry in ...

Coca-Cola has just released its latest Christmas ad (above) and just like last year’s effort, it’s deployed a slew of generative-AI tools to create it. A nod to Coca-Cola’s famous 1995 Christmas ad ...

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural ...

Data from DAIVID suggests that the new HFSS (high in fat, salt or sugar) rules are taking a bite out of Christmas ads. This year’s festive campaigns are 24 per cent less likely to make festive ...